The Trump White House is firing back at what it calls a “moronic” liberal outrage over actress Sydney Sweeney’s American Eagle jeans ad — calling the controversy further proof of why President Donald Trump won re-election in 2024.
White House communications director Steven Cheung dismissed the criticism in a fiery post on X, responding to social media users who accused the campaign of promoting white supremacy and body image elitism.
“Cancel culture run amok,” Cheung wrote. “This warped, moronic and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They’re tired of this bulls—t.”
The ad in question features Sweeney leaning into a cheeky double entendre, highlighting both her “great jeans” and her “great genes.” She says in the commercial: “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color. My jeans are blue.”
Some online critics labeled the spot tone-deaf, with viral posts accusing it of nodding to eugenics, Nazism, and so-called “master race” ideology. Others took issue with the casting of a white, thin actress as the face of “America’s Best Genes.”
But conservatives quickly pushed back. Commentator Megyn Kelly took aim at the backlash on her podcast earlier this week.
“She’s being called a white supremacist by people who don’t like her latest ad, which is for American Eagle,” Kelly said. “She’s advertising jeans, not ideology. But the lunatic Left sees racism in everything.”
Kelly continued: “They’re upset because it’s about who gets to be the face of ‘America’s Best Genes.’ They’re mad it’s a white, thin woman — as if celebrating physical beauty is now off-limits unless you meet some sort of woke quota.”
The Trump team echoed that sentiment, pointing to the backlash as another example of cancel culture losing touch with everyday Americans.
