Jordon Hudson Continues to Make a Statement as She Attends Boyfriend Bill Belichick’s UNC Game in Miniskirt and Heels

Jordon Hudson is continuing to show support for her boyfriend, Bill Belichick.

On Saturday, Sept. 20, the University of North Carolina at Chapel Hill football team faced the University of Central Florida, and Hudson, 24, was seen on the field with Belichick. In a video shared online, she stood close to the 73-year-old coach and appeared to give him a pep talk before the game.

Hudson wore a white off-the-shoulder top, a blue snake-print miniskirt, knee-high white boots, and sunglasses for the matchup.

Her game-day appearances have often included subtle messages. At the Sept. 13 game in Chapel Hill, she showed her love for Taylor Swift with a sequined sweatshirt that read “Blind For Love,” a nod to Swift’s “Look What You Made Me Do” music video. Many saw it as a response to the public scrutiny of her relationship with Belichick.

Earlier this season, Hudson carried a clear bag filled with crumpled papers labeled as “receipts.” Some of the words on the papers were highlighted, though they weren’t fully visible.

Hudson has been a steady presence as Belichick begins his college coaching career. At the team’s season opener on Labor Day, she wore Carolina blue as he officially started his new role after joining UNC as head coach in December 2024.

She was also by his side in April 2025 during a Practice Like a Pro event at the school, where she was seen talking with officials and photographers when not standing with Belichick.

In May, reports claimed Hudson had been banned from UNC football facilities, but the university denied this. In a statement obtained by PEOPLE, UNC called the reports false.

“While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities,” the statement read.

UNC also confirmed that Hudson will continue to act as Belichick’s publicist.

“Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University,” the school said.