Pet Company Is Celebrating Delivery Drivers as ‘Unsung Heros’ of the Holiday Season with Sweet Gift Boxes

A pet-focused company is spotlighting the hardworking delivery drivers who keep the holiday season running smoothly.

Greenies — the brand behind popular dental treats for cats and dogs — has launched limited-edition “pawliday helper” boxes that customers can gift to couriers who spend long days delivering packages, cards and festive essentials.

Each curated box includes branded goodies such as a sweatshirt, hat and tote bag, along with Greenies dental treats and anytime bites for dogs. A blank thank-you card is also included so gifters can add a personal note of appreciation.

“Delivery drivers are the everyday heroes of the holidays, tirelessly delivering gifts and holiday essentials throughout the season,” the company said in a statement. “Many drivers even go above and beyond, purchasing dog treats out of their own pockets to create small moments of joy with the dogs they meet along their routes.”

The first release of the “pawliday helper” boxes sold out quickly, but another drop is planned for Dec. 1. Priced at $10 each, the kits are shipped directly to households so buyers can customize them before handing them off to their favorite drivers.

Alongside the product launch, Greenies is donating $10,000 to VCA Charities — a nonprofit dedicated to helping pets find loving homes — to extend the holiday cheer to animals in need.

“At the Greenies brand, we believe in celebrating the heartfelt moments of joyful connection that pets bring into our lives,” said Matt Thompson, director at Mars Pet Nutrition North America. “This year, we’re honoring the delivery drivers who keep the season bright, and recognizing the bonds they share with our dogs — one small act of kindness at a time.”