Milana Vayntrub, a.k.a. ‘Lily from AT&T,’ Raises $500K for L.A. Wildfire Victims with ‘Flirty’ Photos

Milana Vayntrub is putting her platform to work — and turning a bold idea into direct help for people still recovering from the Los Angeles wildfires.

Nearly a year after fires tore through parts of L.A., the 38-year-old actress (best known to many as Lily Adams in AT&T commercials) revealed she’s been fundraising in an unexpected way: by offering “something a little flirty” in return for donations.

“I had this full-on crazy idea for an experiment,” Vayntrub wrote on Instagram on Dec. 9, explaining that after seeing what survivors needed most, she kept coming back to one simple answer: cash. She wondered if supporters would be willing to “team up” with her on something playful and over-the-top — as long as it helped people who were hit hardest.

According to Vayntrub, she offered exclusive, sexy photos in exchange for donations to a single mom’s GoFundMe — and the response was massive. She said the effort brought in $170,000 in just four days.

Sharing more about the impact, Vayntrub wrote that the mother, Bridget, was able to replace medical equipment, clothing, and her car, and secure a full year of housing — stability that helped Bridget’s disabled son resume in-home medical care. Vayntrub added that the support helped the family regain “stability and dignity” during a crisis.

Vayntrub also shared that Bridget told her it “wasn’t just about the money,” but that the overwhelming support made her feel seen and cared for — something she hadn’t felt in a long time.

After helping one family, Vayntrub decided to scale it up. She partnered with My Tribe Rise, and said that within a week, the campaign raised $350,000 for the Altadena-based organization, which supports elderly, disabled, and under-insured survivors as they rebuild.

“They took your generosity and turned it into direct grants for fire survivors,” Vayntrub wrote, emphasizing that the money went straight into recipients’ hands — “real money” creating “real impact.”

She then asked followers what causes she should support next through her online fundraising platform, Only Philanthropy.

“We’ve raised over half a million dollars together this year,” she wrote, encouraging supporters to help expand the model — with more creators joining in and more campaigns launching.

On the platform, donations are structured in nine tiers that, according to the website, “get flirtier” as giving increases. Vayntrub also noted that a $1,000 donation level includes a perk for early supporters: the first 50 donors receive a signed Polaroid from her shoot.