Bradley Cho is 22 days into his personal challenge: “DoorDash for a Diamond Ring.” He still has a long way to go, but he’s steadily closing the gap.
By day, the 27-year-old works in procurement. At night — and on weekends — he delivers with DoorDash to save up $6,500 for an engagement ring.
A few months ago, Cho took a hard look at his finances and realized his full-time salary wasn’t leaving enough discretionary money for a proposal. He and his girlfriend of a year and a half, Julia Jang, 25, had already worked together to custom-design her dream ring, and they received a quote in November. That’s when he decided to pick up deliveries outside his regular job.
“I was tracking our finances and realized that over the past five months, I had saved $0 for our engagement and wedding,” Cho says. “So I decided to DoorDash to try and raise enough money to pay for the ring.”
Cho has delivered with DoorDash before — to help with college costs and even an emergency vet bill — but this time, he chose to document the effort publicly. Because he had already been posting more on social media, he started sharing daily updates of his ring-fund journey as well.
“This has been something I’ve always done in the past; journaling, then picture-taking and now mostly videos to look back on when I’m married to my future wife and hopefully [have] kids,” Cho says. He adds that he wanted to chronicle the process once he committed to “find ways to make extra money to pay for the ring.”
He continues, “We have been overwhelmed with the support online and are happy that other people are taking inspiration from our story and sharing positive messages.”
Cho typically DoorDashes for about two to four hours after work, and around the same amount of time on weekends. He says he earns “anywhere from $20–$50 per shift,” and has brought in $902 so far — about 14% of his $6,500 goal.
His videos, which mix delivery clips with small moments and reflections on his relationship, have pulled in millions of views. Since December, the series has helped grow his audience to 208,000 followers on TikTok and 202,000 on Instagram — more than 410,000 people following along across both platforms.
With the visibility has come a wave of offers. Several companies — including The Knot and Brilliant Earth — along with a few influencers, such as Catherine Ebs, have offered to cover the cost of the ring. Cho says he’s grateful, but he keeps turning them down.
:max_bytes(150000):strip_icc():focal(749x0:751x2):format(webp)/Bradley-Cho-Julia-Jang-010826-3-ac43c9d2961645e6aeca0a97d6930a7b.jpg)
“I want the ring to be something I earned for my girlfriend,” he says. “It is a symbol that I showed up for her day after day to give her the world before our marriage, and will continue to do so during marriage.”
He also shares another reason the goal feels personal: he lost their promise ring from their six-month anniversary in November, and he wants to make it right through his own effort.
“The word ‘promise’ has a lot of meaning in our relationship because that was one of the fundamental things we emphasized throughout our relationship so far — not making empty promises, showing effort to keep every promise we make and working on it together, no matter how long it takes,” he says.
Cho says he’s also been influenced by his father, who worked a similar kind of side job before and after his main job to help pay for Cho’s childhood braces. “This has also heavily inspired me to work hard to provide for the people I care about,” he says.
When he finally reaches the goal and buys the diamond ring, Cho plans to share the proposal on social media.
“This whole process was something I had always wanted to document to keep forever and [I] plan to continue to do so,” he says.