Is that you, Guy Fieri?
The Food Network star showed off a surprise transformation while celebrating his 58th birthday on Thursday, Jan. 22 — and the vibe was unmistakably “corporate dad,” in the best way.
In an Instagram video he posted, Fieri appears in a noticeably toned-down outfit: a checkered button-down shirt paired with belted khaki trousers. His trademark facial hair is gone, and instead of the familiar spiky blonde hairstyle, he’s rocking a neatly parted brown look that makes him almost unrecognizable.
“Hey there! After so many years of celebrating my birthday as Guy, I figured this year I’d celebrate it as just a guy. Happy birthday to me!” he says, before leaning in to blow out the candles on his cake.
He kept the caption short and on-theme: “New Year. New Guy. New Look.”
Other celebrity chefs quickly chimed in with reactions to the unexpected makeover.
“🤣🤣🤣🤣 it’s your b’day and you give us the gift of laughter! This is amazing Happy Happy Happy B’day @guyfieri,” wrote Maneet Chauhan, a two-time winner on Fieri’s Tournament of Champions.
His son Hunter also had fun with the sharply dressed, office-ready look: “Dad… when did you start selling insurance? 😂”
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Hunter, 29, later shared an image from the clip on his own Instagram Stories, writing, “Happy Birthday to the Mayor! Love you dad/just a Guy.” Fieri also shares 20-year-old Ryder with his wife, Lori Fieri.
Fieri has previously addressed his signature style in interviews, including how little time it actually takes him to do his hair. And he’s also made it clear that his tattoos and bleached hair weren’t something he adopted for television — they were choices he embraced long before the cameras.