Visitors entering the U.S. under the Visa Waiver Program (VWP) may soon face higher travel costs, thanks to a provision buried in President Trump’s newly signed One Big Beautiful Bill Act. Signed into law during this year’s Fourth of July ceremony at the White House, the bill includes a clause that will raise the cost of the Electronic System for Travel Authorization (ESTA) from $21 to $40—though no exact date for the price hike has been announced.
What Is ESTA and Who Needs It?
The ESTA is mandatory for travelers entering the U.S. under the Visa Waiver Program, which allows citizens from approved countries to visit for up to 90 days without a visa. An approved ESTA is valid for two years or until the traveler’s passport expires, whichever comes first, and it allows for multiple entries during that period.
Price Hike Tied to Major Events, Despite Travel Drop
The ESTA fee increase is expected to take effect before the U.S. co-hosts the FIFA World Cup in 2026. The move comes at a time when tourism from countries like the UK has already declined in states like Florida, California, and Colorado.
Despite concerns from industry leaders, Congress passed the hike as part of broader funding plans for border security and major international events. Critics argue the fee hike could deter international travelers and compound existing declines.
Travel Industry Pushback
The U.S. Travel Association acknowledged several “key wins” in the bill, including:
- Increased Customs and Border Protection staffing
- Enhanced security funding for the 2026 World Cup and 2028 Olympics
- Upgrades to air traffic control systems
However, they also criticized the ESTA fee hike and cutbacks to Brand USA, the country’s travel marketing program. Association President & CEO Geoff Freeman said the bill’s smart infrastructure investments are welcome but called the added fees “shortsighted.”
“It’s hard to justify adding new burdens on international travelers while cutting funding to the very programs designed to attract them,” Freeman said.
Common ESTA Pitfalls to Avoid
Travelers applying for an ESTA should be aware of the following to avoid delays or denials:
- Don’t wait until the last minute — Apply well in advance of your departure.
- Check your status — Verify ESTA approval before heading to the airport.
- Be honest about travel history — Failing to disclose visits to certain countries (like Cuba) could lead to denial.
- Check expiration — An ESTA expires either after two years or when your passport does.
As the travel world prepares for the upcoming wave of international events, those planning U.S. trips are encouraged to apply early, stay informed about ESTA requirements, and prepare for the potential cost increase before it’s implemented.
