Meghan Markle and Prince Harry Reteam with a Familiar Hollywood PR Firm amid Staffing Shakeup

Meghan Markle and Prince Harry are turning to a familiar partner as they reshape their professional team at the start of the new year.

The Duke and Duchess of Sussex have resumed working with Sunshine Sachs Morgan & Lylis (SSML), with the bicoastal public relations firm supporting Meghan’s lifestyle brand, As ever, along with the couple’s U.S.-based initiatives. SSML is a major Hollywood player, representing high-profile talent and entertainment projects.

The firm is working alongside the Sussexes’ internal communications staff, including Liam Maguire, their U.K. and Europe director of communications, who remains in his role and has primarily overseen Prince Harry’s communications.

The decision comes as the couple continues to refine its approach following their move to the United States and the launch of their nonprofit, now known as Archewell Philanthropies. SSML has worked with Meghan dating back to her Suits era and has partnered with the couple on various projects since 2017. One of the firm’s co-presidents, Keleigh Thomas Morgan, attended their royal wedding in May 2018.

The renewed partnership follows a recent leadership change on their communications side. In December, the couple’s chief communications officer, Meredith Maines, announced she was stepping down roughly nine months after joining in March 2024. At the time, a spokesperson confirmed the shift in a statement, saying, “Meredith Maines and Method Communications have concluded their work with the Duke and Duchess of Sussex. The Duke and Duchess are grateful for their contributions and wish them well.”

Maines also shared her own statement, saying, “After a year of inspiring work with Prince Harry and Meghan, Duke and Duchess of Sussex and Archewell, I will be pursuing a new opportunity in 2026. I have the utmost gratitude and respect for the couple and the team, and the good they are doing in the world.”

Maines had worked alongside Method Communications, the outside firm supporting the Sussexes’ communications, and largely handled Meghan’s public relations. At the time of her departure, it was understood that another agency had been lined up to provide U.S.-based support for the couple.

Maines’ exit is one of several recent departures within the Sussexes’ communications operation. In 2024, global press secretary Ashley Hansen stepped down after two years to launch her own consultancy. In 2025, three other communications staffers — including U.K.-based Charlie Gipson and California-based Kyle Boulia — also left. Emily Robinson, who previously worked at Netflix and was appointed director of communications, departed in October after four months.

Most recently, longtime advisor James Holt announced in December 2025 that he was stepping down as executive director of Archewell.

“From my first project with Prince Harry eight years ago to improve mental health support for soldiers in the British military, to our recent work helping injured children in Gaza, he has consistently challenged me to think bigger about how we can make a difference,” Holt said in a statement at the time. “From the moment I met Meghan, I recognized a kindred spirit — someone who finds joy even in difficult moments and connects authentically with people regardless of circumstance.”

“Above everything else, the work we’ve done together to support families affected by online harm will remain the most meaningful of my professional life. These families are extraordinary, and they inspire me every day,” he added.