Meghan Markle Announces Restock of As Ever Rosé, with a Subtle Twist You Didn’t See Coming

Meghan Markle is preparing for the next release from her lifestyle brand As ever — and it’s a fresh take on her debut wine.

In a July 30 email newsletter, the Duchess of Sussex, 43, announced that the 2024 Napa Valley Rosé will be available next week. The upcoming vintage follows the brand’s 2023 Napa Valley Rosé, which sold out in under an hour after launching on July 1.

The newsletter opened with a warm summer message: “We hope you’ve been having a beautiful summer — enjoying the adventure of travel or the calm of home, finding beauty in the little things, and perhaps trying something new.”

Reflecting on the success of the first wine release, the team added, “This affirmed all of the love, time and effort our team, and our founder, poured into curating this blend to evoke the sun-drenched spirit of Napa Valley, and the breathtaking tenor of the California Coast.”

“Thank you for filling our cup,” the message continued. “Now it’s time for us to fill your glass! We are pleased to share that our 2024 Napa Valley Rosé will be available for purchase next week.”

Describing the new rosé, the team wrote, “It marries the same harmony of notes from our first blend and creates an elegant medley of delicate yet memorable flavor. You’ll want to clink glasses with friends as the sun sets, toasting to a summer of joy. Barefoot or in sandals, dressed up or dressed down, this rosé may become your favorite accessory for alfresco lunches and dinners at dusk.”

On the same day, the As ever Instagram page shared beachside photos of the rosé being poured and set in the sand, captioned: “Oh, how we love seeing the world through rose colored glasses. Rosé colored glasses? Perhaps even better. Our new vintage of As ever’s beloved rosé is available next week. Stay tuned for more details and timing.”

The first rosé was introduced as “a bespoke blend” featuring “soft notes of stone fruit, gentle minerality and a lasting finish.” It marked the beginning of As ever’s move into wine, with a Méthode Champenoise Napa Valley sparkling wine and additional varietals already in the pipeline.

The rosé originally launched as part of a wider June 20 restock of As ever goods, which included returning items like herbal teas, crepe baking mix, shortbread cookie mix, and flower sprinkles — along with two new additions: apricot spread and orange blossom honey. Both product waves sold out within hours.

In an Instagram Stories video, Meghan commented on the overwhelming demand: “We spent so much time making sure we had so much more inventory, that’s why we took the time, and you guys are doing it again. We’re nearly sold out on everything, and I can’t believe it.”

Earlier this year, the Duchess told PEOPLE that she doesn’t view herself as an influencer. “I see myself as an entrepreneur and a female founder,” she said. “And if the brand ends up influential, then that’s great.”