Spencer Pratt announced today that he is running for mayor of Los Angeles, one year after he lost the Pacific Palisades home he shared with wife Heidi Montag in last year’s Los Angeles fires.
Pratt, 42, invoked the devastation as he kicked off his campaign on Wednesday, Jan. 7. “The system in Los Angeles isn’t struggling, it’s fundamentally broken,” he told a crowd. He argued the city is “a machine designed to protect the people at the top and the friends they exchange favors with while the rest of us drown in toxic smoke and ash.”
He added, “Business as usual is a death sentence for Los Angeles, and I’m done waiting for someone to take real action. That’s why I am running for mayor.”
Pratt delivered the remarks at Wednesday’s “They Let Us Burn!” protest, speaking from what remains of his Pacific Palisades neighborhood.
“And let me be clear, this just isn’t a campaign. This is a mission, and we’re gonna expose the system,” he said. “We’re going into every dark corner of L.A. politics and disinfecting the city with our life and when we are done, L.A. is going to be camera ready again.”
He also criticized California Gov. Gavin Newsom, blaming him for allowing brush to “grow wild in Topanga State Park for 50 years with no prescribed burns and no wildfire maintenance.”
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“Gavin Newsom and the state of California created an insurance market so hostile that every major carrier stopped writing policies and dropped our families and our neighbors just before the sparks flew here in the Palisades,” Pratt told the crowd.
Montag, 39, echoed that frustration in an interview with The New York Post, saying, “They intentionally let us burn before, during and after. There was no accountability. It was gross negligence.” She added, “They let this happen. It wasn’t a natural disaster or something that was unavoidable. It was their fault, and we need the accountability we deserve.”
Pratt confirmed his mayoral bid with an Instagram post on Wednesday, sharing a photo of himself filling out campaign paperwork. He captioned the post, “Yes, it’s official. Papers are filed and campaign is open: mayorpratt.com.”
Months before announcing his run, Pratt traveled to Capitol Hill, where he joined Republican lawmakers to draw attention to a congressional investigation into the response to the Palisades fire. During the September 2025 visit, he said, “I feel like this is going to be so powerful for all of the United States because there shouldn’t be disasters that are preventable.”
His campaign also received a public endorsement from Richard Grenell, who serves as special presidential envoy for special missions under President Donald Trump. In a Wednesday post on X, Grenell wrote, “I endorse @spencerpratt for Mayor of Los Angeles and will help raise money for him. Transparency is what we need. Spencer has the passion and the drive to make positive change for Los Angeles.”
Pratt has been outspoken about accountability since the fires began in January 2025, frequently posting about the disaster on social media. As the flames grew closer, he shared video of the blaze in the distance and told followers, “We got a fire going on behind the house here, say a prayer for the Palisades here, there’s the town, there is the fire.”
He added, “That’s pretty black smoke, should go home and start packing up the house.” Not long after, he and Montag lost the home they shared with their two sons, Ryker, 3, and Gunner Stone, 8.
Three months later, in April 2025, Pratt said he was still grappling with the aftermath, telling E! News, “It’s horrific.” He said his parents also lost their home in the Pacific Palisades.
“My mom’s crying all day long, I don’t think my mom’s stopped crying,” he said, adding that he was determined to turn his “anger to positivity.”
