Taylor Swift is spreading holiday cheer in signature fashion—sending perfectly on-theme Christmas cards and gifts to select people on her publicity list.
Recipients have begun receiving festive packages featuring an Eras Tour–inspired snow globe and a custom holiday card. Photos and videos of the delivery have circulated on social media this week after radio hosts, journalists, and industry insiders shared their unboxings—quickly drawing attention from Swifties online.
One recipient, radio personality Sean Mack, posted a video on Threads showing what was inside, while author Bryony Gordon shared her excitement on Instagram after receiving her own card.
A snowy nod to the Eras Tour
At the center of the package is a snow globe themed around Swift’s record-breaking Eras Tour. The collectible includes a miniature piano enclosed in glass, with faux snow falling inside.
The Eras Tour wrapped its final shows in December 2024 and is described in the piece as the highest-grossing tour of all time. Fans are also revisiting the era with the release of Taylor Swift – The End of an Era.
A lyric-style holiday card
The package also includes a pastel Christmas card decorated with illustrated ice skates and a lyric-style message: “And, baby, that’s snowbusiness for you.” The phrase is framed as a playful holiday pun and a nod to her latest album release, The Life of a Showgirl.
Inside, the card features a collage of small photos along with a printed holiday greeting that includes: “I hope your whole wish list comes true,” plus a signature from Swift.
Fans react online
As posts of the card spread, fans jumped in with reactions. One Threads commenter wrote, “I love how punny she is!” Another added, “Okay that is so adorable.”
On TikTok, one fan joked, “Just know I am seething with jealousy,” while another wrote, “I would die dead if that happened to me You are very lucky.” Over on Instagram, one fan commented, “I am sooooooo jealous, I can’t breathe.”
The snow globe was also available for purchase as part of Swift’s Holiday Collection merchandise, but sold out quickly and is now being resold online for upwards of $100.
While the special card-and-snow-globe package appears to be exclusive to people on Swift’s PR list, other Holiday Collection items remain available on her merch site, including a festive Eras Tour sweatshirt, The Life of a Showgirl bath robe, puff jackets, and tree decorations.
