A new documentary centered on Melania Trump began a rare worldwide theatrical run on Friday, Jan. 30, positioning the first lady as both subject and narrator in a glossy, highly curated portrait of the weeks leading into the Jan. 20, 2025, inauguration.
The film was reportedly acquired by Amazon MGM Studios for $40 million, with The Wall Street Journal reporting that a significant share of the deal may have gone directly to the first lady. The rollout was backed by a marketing push said to total $35 million, including a high-profile campaign featuring her image on the Las Vegas Sphere.
Ahead of its public opening, the first lady hosted a private first screening at the White House on Saturday, Jan. 24, as Minneapolis faced unrest following the fatal shooting of Alex Pretti. She described the event as a “historic moment.”
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The official premiere followed on Thursday, Jan. 29, taking over the John F. Kennedy Center for the Performing Arts for an invited audience tied to the first family. A black-carpet arrival line leaned heavily into politics, with Republican Party lawmakers and administration officials fielding questions about foreign policy, immigration, and budget negotiations.
Directed by Brett Ratner, the documentary avoids the traditional “talking head” approach. Instead, it relies on stylized scenes and voiceover from the first lady as she moves through wardrobe fittings, event prep, and behind-the-scenes planning for her East Wing agenda.
Below are the moments the film spotlights most.
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A soundtrack built around classics—especially Michael Jackson
Music is used less as background and more as a guiding mood-setter. The film opens with Gimme Shelter by The Rolling Stones, then shifts quickly into Billie Jean as the first lady travels from Mar-a-Lago to Manhattan to begin inauguration preparations. She identifies Jackson as her favorite artist and returns to “Billie Jean” multiple times, including a brief moment of singing along in a car.
Other needle-drops include Amazing Grace by Aretha Franklin, plus Sunny by Boney M., Then He Kissed Me by The Crystals, and Everybody Wants to Rule the World by Tears for Fears.
The inauguration hat gets a behind-the-scenes edit
Fittings and designer conversations make up a major slice of the film, with the first lady offering mostly approving feedback. One of the most revealing moments involves her wide-brimmed inauguration hat—the look that became a meme after photos showed it obscuring much of her face, and after Donald Trump appeared to struggle to kiss her cheek before the oath.
The film suggests the hat could have been even more dramatic. In a fitting scene, she asks her designer whether they should make it less wide, signaling the viral version was already a scaled-back choice.
A carefully limited window into Barron Trump
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The couple’s son is referenced more than he is shown. In voiceover, the first lady calls him a “confident man,” and recalls childhood lessons at Mar-a-Lago with her father, Viktor Knavs. The film also includes a small, self-aware moment as she reacts to Jake Tapper commenting on Barron’s height during CNN inauguration coverage.
One of the more telling passages comes during a security conversation: she notes lingering concerns after assassination attempts targeting Donald and says Barron would not feel comfortable stepping out of a vehicle in public view. “I respect that,” she adds, framing it as his choice. His voice is essentially absent from the film, with only a brief, muffled snippet captured on camera.
Little interaction with Donald’s older children
Donald’s older children—whom he shares with Ivana Trump and Marla Maples—appear at events with their families, but the film does not show the first lady interacting with them. Her on-camera circle remains tight: Donald, Barron, and her father.
The $40 million deal becomes part of the story
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The documentary briefly acknowledges the scrutiny around the reported $40 million acquisition, especially given the political context and Jeff Bezos’s renewed relationship with Donald following the 2024 election.
In one scene, an aide mentions a reporter at Puck asking questions about how the deal came together, but the film moves past the topic quickly. Later, Marc Beckman is shown asserting that he negotiated the deal and that multiple studios were involved, describing the decision as driven by distribution and marketing reach rather than politics. The Netflix and Apple reportedly declined to bid, while Paramount and Disney submitted lower offers, according to The Wall Street Journal.
Jimmy Carter’s funeral becomes a personal chapter
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A substantial segment focuses on Carter’s funeral on Jan. 9, 2025—less for the political moment and more for its personal significance: the date marked one year since the death of the first lady’s mother, Amalija Knavs.
After the service at the Washington National Cathedral, the film follows her back to New York City, where she brings the crew into St. Patrick’s Cathedral to light a candle in her mother’s honor.
Seeking advice from powerful political wives
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The film shows the first lady soliciting guidance while shaping her initiatives. She takes a call with Brigitte Macron and references France’s approach to children and smartphones, writing down a note: “No phones until 11.” She later meets with Queen Rania of Jordan to exchange ideas.
An awkward logistical detail: riding with Joe Biden and Jill Biden
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In a briefing on Inauguration Day logistics, the couple learns they are expected to share a vehicle with the outgoing first couple after tea at the White House, traveling together to the United States Capitol. Donald reacts skeptically: “That’s interesting… That’ll be an interesting drive.”
Kamala Harris captured moments before the transition
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The film also includes backstage footage of outgoing leaders shortly before the ceremonial handoff in the Capitol Rotunda. Harris appears visibly tense and lets out a heavy sigh just before walking on stage—an understated moment that the documentary frames as the emotional weight of a defeated campaign and an imminent transition of power.