Key Points
- Trump Media & Technology Group (TMTG) announced it now holds nearly $2 billion in bitcoin and related crypto assets—making up about two-thirds of its liquid holdings.
- Shares of TMTG, traded on Nasdaq under the ticker DJT, jumped up to 9% Monday morning.
- Donald Trump’s personal stake in TMTG is valued at approximately $2.3 billion.
- Other Trump-linked crypto ventures include the DeFi firm World Liberty Financial and the meme coin $TRUMP.
Trump Media & Technology Group revealed Monday that it has built a $2 billion reserve of bitcoin and related assets, a move that has significantly inflated President Donald Trump’s net worth during his second term.
According to a press release, the bitcoin stockpile now represents two-thirds of the company’s total liquid assets. TMTG shares surged as much as 9% at Monday’s opening bell and remained about 4% higher by mid-afternoon.
Trump’s personal stake in the company, which trades under the symbol DJT, now sits at around $2.3 billion.
This announcement underscores Trump’s rapid embrace of cryptocurrency, a sector that now makes up the majority of his personal wealth on paper, per a Forbes analysis in June.
Once critical of digital currencies, Trump has since pledged to turn the U.S. into a global crypto leader. His administration has acted on that goal—signing an executive order to create a “strategic bitcoin reserve,” appointing a national “crypto czar,” and pushing for passage of several crypto-related bills.
Last week, Trump signed the GENIUS Act, a key crypto regulatory bill that passed the House with bipartisan support.
Crypto Empire Expands
Beyond Trump Media, the president has backed other crypto projects, including World Liberty Financial, a decentralized finance (DeFi) venture, and $TRUMP, a meme coin launched just before his second inauguration.
World Liberty Financial has reportedly netted the Trump family roughly $500 million since launching last September, according to Reuters. While the entity is legally managed by Donald Trump Jr. through a revocable trust, Trump remains its grantor and sole beneficiary—meaning he will regain control of the assets after leaving office in 2029.
Rising Ethical Concerns
Trump’s deepening ties to crypto have sparked concerns among watchdog groups and ethics experts. The advocacy group Democracy Defenders Fund warned in April that Trump stands to personally benefit from policies he is now actively shaping.
“President Trump is writing the rules while holding a financial stake in the game,” the group said in its report.
Despite those concerns, Trump Media continues to reinvent itself as a fintech and crypto-centric firm. Originally launched around the social platform Truth Social, which has struggled to generate meaningful revenue, the company has shifted focus.
In early 2025, TMTG unveiled its new financial brand Truth.Fi, supported by $250 million in crypto investments. It also formed a “strategic acquisition fund” and partnered with Crypto.com to develop exchange-traded funds (ETFs).
By late May, Trump Media had raised over $2.3 billion from institutional investors via stock sales and convertible notes to fund its expanding crypto operations—including a bitcoin treasury.
Bitcoin Boom Boosts Strategy
Monday’s announcement came just days after bitcoin soared to a record high, surpassing $120,000, as investors anticipated fresh crypto legislation that would provide regulatory clarity for the industry.
Trump Media CEO Devin Nunes said the crypto push is part of a long-term strategic vision.
“These assets give us financial freedom, shield us from potential discrimination by banks, and will enhance the launch of a utility token across the Truth Social ecosystem,” Nunes said in the company’s statement.
“We’re following through on our bitcoin treasury plan exactly as outlined.”
