Nearly half of U.S. adults are choosing items from restaurant kids’ menus to save money and get smaller portions, according to new research.
A survey by Lightspeed Commerce, a company that provides technology to restaurants, found that about 44% of adults admit to ordering kids’ meals. These meals are usually cheaper than adult options because the portions are smaller.
The shift comes as more people are cutting back on eating out. Earlier this month, both McDonald’s and Wendy’s reported slower breakfast sales, blaming the drop on economic uncertainty and tighter budgets for lower-income customers.
Adults told Lightspeed that the smaller portions, simple menu choices, and lower prices are the main reasons they turn to kids’ meals.
“Whether it’s a mini burger or mac and cheese, the kids’ menu is becoming a smart option — not just a nostalgic one,” Lightspeed researchers said.
Prices vary depending on location. In New York City, a six-piece Chicken McNugget Happy Meal with fries, milk, and apple juice costs $5.99. By comparison, six McNuggets from the McValue menu are $5.59, but that price doesn’t include fries or a drink. In a Chicago suburb, the same Happy Meal costs $5.49.
Dining out overall has gotten more expensive. The latest consumer price index, which tracks everyday costs, shows that the price of restaurant meals has gone up 3.9% in the past year.
