Barron Trump is making his first visible move into the business world — this time through a new beverage venture, according to public filings.
Documents submitted in January in Florida and Delaware show the 19-year-old son of President Donald Trump listed as one of five partners in SOLLOS Yerba Mate Inc. The company raised $1 million in capital through a private placement, according to U.S. Securities and Exchange Commission filings.
One of the co-founders has described SOLLOS as a “lifestyle beverage brand built around clean + functional ingredients.”
Yerba mate — a bitter herbal tea popular across South America — has been gaining traction in the United States as a caffeinated alternative to coffee.
Filings list Barron as a director alongside Spencer Bernstein, Rudolfo Castello, Stephen Hall and Valentino Gomez. The company is headquartered at a property in Palm Beach, Fla., about a mile from the Trumps’ Mar-a-Lago club.
Bernstein, identified in filings as SOLLOS’ chairman, said in a LinkedIn post that he would postpone his final semester at Villanova University to keep building the company with Hall and a “few close friends.” He added that SOLLOS closed its first major fundraising round on Jan. 8.
An official launch date has not been announced. However, co-founder Hall wrote on LinkedIn that he would not return to Notre Dame until the fall so he could focus on the company’s direct-to-consume spring launch.
Barron is currently a sophomore at New York University’s Stern School of Business and, last year, spent much of his summer working on business plans.
A prior report also claimed the Trump family’s growing interest in cryptocurrency and overseas business activity has boosted earnings in recent years.
That same reporting suggested the family’s crypto push may have begun with Barron, estimating his net worth at roughly $150 million. It also said he holds a large amount of locked-up tokens — assets that cannot yet be traded — and that once they unlock, the potential upside could be substantial, with estimates reaching as high as $525 million.
In July 2024, Barron and two partners incorporated a real estate company called Trump, Fulcher & Roxburgh Capital Inc. in Wyoming, though the company was dissolved days after his father’s presidential win.
Barron is also listed as a co-founder on the website for World Liberty Financial, the Trump family’s controversial cryptocurrency firm. WLFI, the crypto token launched by the Trump family, has continued to drop since its release in September 2025.
