Bad Bunny Deletes All His Instagram Posts Following Super Bowl Halftime Show

Bad Bunny has wiped his Instagram account following his Super Bowl halftime performance, removing every post and his profile photo just hours after the show aired Sunday night.

The Puerto Rican artist, whose real name is Benito Antonio Martínez Ocasio, left more than 50 million followers with no explanation for the sudden reset. His profile now shows only a link to his recent album, Debí Tirar Más Fotos, and the singer appears to be following no other accounts.

The move quickly sparked speculation online. Some fans interpreted the clean slate as a possible signal of an upcoming project or announcement. Others suggested it could be a response to criticism surrounding his halftime appearance, which was performed entirely in Spanish.

Bad Bunny headlined the Apple Music Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California. The performance emphasized pan-American imagery, including flags from across the region, and featured appearances by several well-known entertainers. The set also included moments that prompted discussion on social media, including the use of child performers and a wedding ceremony staged on the field.

Confusion briefly circulated online after viewers incorrectly identified one child in the performance as a real-life migrant who had recently appeared in news coverage. That claim was later clarified, with reporting confirming the child onstage was a young actor.

Reaction to the show was divided. While supporters praised the cultural focus and Spanish-language presentation, critics questioned its fit for a U.S. television audience. President Donald Trump publicly criticized the performance on social media, calling it inappropriate and expressing broader dissatisfaction with the NFL broadcast.

Bad Bunny has not commented publicly on either the backlash or his decision to erase his Instagram presence. A representative for the artist did not respond to a request for comment as of Monday.