SOLLOS Yerba Mate, the lifestyle beverage startup co-directed by Barron Trump, has officially announced its first product lineup as it nears a highly anticipated market debut. In a recent disclosure, the company confirmed that its first offering will be a Pineapple + Coconut flavored yerba mate, scheduled for a May 2026 launch.
The announcement, delivered via the brand’s official LinkedIn channel, features promotional footage of a light-blue 12-pack resting on a surfboard—a nod to the brand’s South Florida roots. Originally projected for an April release, the slight delay brings the product to market just as the summer season begins.
While the branding leans into a “Sunshine State” aesthetic, public records reveal a sophisticated corporate foundation. According to recent U.S. Securities and Exchange Commission (SEC) filings, the venture—formally incorporated as Soulstice, Inc. in Delaware—successfully secured $1 million in private equity funding in January.
The capital raise originated from a single unidentified investor, fueling the brand’s entry into the competitive functional beverage sector. Barron Trump, currently a student at New York University’s Stern School of Business, is listed as one of five directors. He is joined by partners Spencer Bernstein (COO), Rodolfo Castello, Stephen Hall, and Valentino Gomez.
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SOLLOS is positioning itself as a “clean + functional” lifestyle brand, tapping into the rising domestic demand for yerba mate—a caffeinated South American herbal tea. The brand’s identity is built on a linguistic play:
- “Sol”: Spanish for sun, representing the start of the day.
- “Los”: The inverse of “Sol,” representing the sunset.
“Together, SOLLOS captures the full cycle of the sun,” the company stated, utilizing the trademarked slogan: “It Begins Where It Ends.”
The company operates from a principal office in Palm Beach, located less than one mile from the Mar-a-Lago club. This proximity, combined with the Trump family’s high-profile political status, has already drawn attention from ethics watchdogs.
Critics argue that the venture provides another avenue for private interests to gain proximity to the Trump family. However, the company maintains its focus on the “Sunshine State” lifestyle, aiming to compete with established premium labels in the natural energy market.
As of April 10, production appears to be in full swing, with recent factory footage showing the distinctive light-blue cans moving through assembly. The May rollout will serve as a critical test of whether the youngest Trump can leverage his family’s branding power to capture the Gen-Z and wellness-conscious consumer base.
