Meghan Markle, the Duchess of Sussex, is officially integrating the royal identities of her children into her commercial portfolio. Her lifestyle brand, As ever, announced a Mother’s Day collection featuring signature products explicitly branded with the titles of Prince Archie and Princess Lilibet.
The collection, scheduled for an April 22 launch, introduces two signature candles priced at $64 each. While the Duchess has previously released scents tied to her own milestones, this marks the first time the Sussex children’s royal titles have served as the primary marketing vehicle for the brand’s retail line.
In official product descriptions, the brand leans heavily into the children’s formal designations. Signature Candle No. 506 is marketed as “Prince Archie of Sussex’s Birthdate,” featuring notes of ginger and neroli—a choice materials suggest is a subtle reference to the young prince’s hair color.
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Signature Candle No. 604, titled “Princess Lilibet of Sussex’s Birthdate,” utilizes a floral profile of amber and water lily. Beyond individual sales, the brand is offering a $156 bundle that pairs the candles with a chocolate collaboration from Los Angeles-based chocolatier Compartés.
The decision to use “Sussex” as a family surname and commercial identifier has been a deliberate pivot for the couple. Archie and Lilibet, originally born without royal styles, were granted their titles upon the accession of King Charles III in 2022.
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Since its inception in February 2025, As ever has rapidly expanded its inventory to include:
- Artisanal jams and baking mixes.
- Organic teas and wines.
- High-end home fragrances.
The Duchess has previously defended the use of the “Sussex” name, characterizing it as a unifying family identity. In a 2025 interview, she noted that sharing a name with her children was “meaningful” to her personal and professional transition following her departure from senior royal duties.
The product launch follows a high-profile four-day tour of Australia by the Duke and Duchess. The trip, which included stops in Melbourne, Canberra, and Sydney, focused on veterans’ affairs and mental health—areas that remain central to their philanthropic arm, Archewell.
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Critics and brand analysts suggest that the timing of the Mother’s Day drop, immediately following an international tour, reflects a sophisticated “halo effect” strategy designed to convert public visibility into retail momentum. As the Sussexes continue to navigate their roles as private citizens with royal heritage, the integration of their children’s titles into a lifestyle brand signals a definitive merge of family legacy and American entrepreneurship.
